Google Ads is a vast platform with seemingly unlimited optionality on how to achieve an advertising objective for your business. With more options comes more complexity. Ads can now be viewed on websites, applications, YouTube, and Gmail. This means new form factors, use cases, contexts, etc.  However, as AI has become more prevalent, the platform…

In the fast-paced world of digital advertising, programmatic marketing has become a game-changer. It allows businesses to buy and sell ad space in real-time, delivering highly targeted ads to the right audience at the right time. At the heart of this strategy lies bidding optimization—a crucial process that determines how much advertisers should bid for…

Programmatic marketing has transformed digital advertising by automating the buying and selling of ad inventory. AI enhances this process by optimizing targeting, bidding, and content personalization. This article explores best practices for using AI in programmatic marketing to maximize efficiency and performance, offering direct applications for AI users. 1. Use AI for Advanced Audience Segmentation…